Pricing

Fee Structure & Simulation.

Volume-based SMS & Voice rates. WABA is billed per message by category.

All prices in IDR (Rp), excl. PPN 11%

WhatsApp bills per message by category. As of 1 October 2026, the Service category is billed per message too, at the same rate as Utility & Authentication.

Utility

Transaction notifications and updates to customers on purchase status, including post-purchase notifications and periodic invoices.

Rp 367

/ message

Authentication

Authenticate users with one-time passwords (OTP), at any step of the login process (e.g. account verification, account recovery).

Rp 367

/ message

Marketing

Promotions or offers, info updates, or invitations for customers to respond / take an action.

Rp 597

/ message

Service

Any free-form reply you send a customer, typed by an agent or AI, not a template. Sent inside the 24-hour window their message opens.

1,000 free message sends each month, then billed per message.

Rp 367

/ message

Monthly Service Fee

Fixed monthly fee, separate from per-message rates.

Rp 500.000/ MONTH

NOTES

Rates effective 1 October 2026.
Templates that don't qualify as Utility or Authentication are billed as Marketing.
Marketing, Utility, Authentication, and Service are all billed per message sent; only failed messages aren't charged. As of 1 October 2026, Service messages (inside the 24-hour session) are billed at the Utility/Authentication rate.
Coexistence Feature: Manual replies sent via the WhatsApp Business mobile app are free from Meta's conversation fees (Free).
Minimum initial top up is Rp 700,000 (Month 1 fee Rp 500,000 + Rp 200,000 balance).
Prices are subject to change based on Meta policies.

Estimator

How many messages can I send?

Top up amount

Rp 2.000.000

Rp 500rbRp 100jt

Estimated messages (Marketing)

3.350

at Rp 597 / message

Create WABA account →

Common questions.

Are there setup fees?

No. You only pay per message sent, failed messages aren't charged. The SMS Masking sender ID registration is also free, though the masking permit itself takes 3-14 working days and requires a minimum deposit of Rp 2,000,000.

What's the minimum balance top up?

For new WABA accounts, the first minimum balance top up is Rp 700,000: Rp 500,000 activates your first month's subscription, and the remaining Rp 200,000 lands in your balance so you can start sending messages right away. For Voice, it is Rp 50,000, and SMS Masking registration is Rp 2,000,000.

How many free messages do I get each month?

Each WABA business number gets 1,000 free messages per month. Once that quota runs out, further messages are billed per message by category and destination country.

Is PPN included?

All prices are exclusive of Indonesian PPN 11%. PPN appears on your faktur pajak.

How do I pay?

Prepaid balance, topped up via bank transfer.

Can I get a tax invoice?

Yes, every top-up generates a tax invoice (faktur pajak) with your company's NPWP.

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Common questions.

Are there setup fees?

What's the minimum balance top up?

How many free messages do I get each month?

Each WABA business number gets 1,000 free messages per month. Once that quota runs out, further messages are billed per message by category and destination country.

Is PPN included?

All prices are exclusive of Indonesian PPN 11%. PPN appears on your faktur pajak.

How do I pay?

Prepaid balance, topped up via bank transfer.

Can I get a tax invoice?

Yes, every top-up generates a tax invoice (faktur pajak) with your company's NPWP.