WhatsApp Business API in Indonesia, the official way.

Three different things: regular WhatsApp is personal; WhatsApp Business app is for small biz (one phone); WABA is the official enterprise platform with API, multi-device, and high-scale broadcast support.

Any organization with a valid phone number and a Meta Business Portfolio. This includes Commercial Businesses, NGOs (Non-profits/Foundations), and Government Agencies.

Per Meta's rules, your limit is the number of unique customers you can start conversations with in a rolling 24-hour window (replies inside the 24-hour service window don't count):

Limits apply per phone number and step up automatically as you send.

It's automatic. Keep a healthy quality rating and keep delivering to new customers, and Meta moves you up a tier, no request needed. A low quality rating won't drop your tier, but it pauses upgrades until quality recovers. We help you stay in the green.

You still verify your business, you just use different documents: NGOs use Foundation (Yayasan) papers & SK Kemenkumham; Government agencies use official Decrees (SK) or formal state documents.

Template messages (Marketing, Utility, Authentication) are billed per message sent, per message, not per conversation; only failed messages aren't charged. When a customer messages you first, free-form replies (not templates) are free for the next 24 hours; but the moment you send a template, even an OTP or a promo, it's charged per message, whether or not you're still inside that 24 hours. Rates differ by category, Utility and Authentication are cheapest, Marketing the most expensive.

Each template's quality score shows right in the WABA dashboard's template management, no Meta Business Suite needed. Your account (sender) score lives only in Meta Business Portfolio. Since a stack of poorly-scoring templates usually drags the account score down too, your template scores give you a rough read on account health without leaving the dashboard.

Not guaranteed. The blue tick (Official Business Account) is granted purely at Meta's discretion, only to brands judged notable, well-known and often searched for. The key proof is notability: organic coverage in reputable national media, typically 3–5 news articles (e.g. Detik, Kompas, Tempo). Paid ads, advertorials, press releases, and follower counts don't count. Prerequisites: you're on WABA and Meta business verification is complete. Important: WABA works fully without the blue tick, your business name still shows as the sender, so a rejection doesn't hold you back. We can guide your notability and document prep (email), you submit the application yourself, and can re-apply after gathering more media coverage, but the final decision is entirely Meta's.