WhatsApp Notification API: Send Automated Customer Notifications
Order updates, reminders, and alerts customers actually read, sent automatically via the WhatsApp Notification API. Here's how it works and what you can send.
Email gets ignored and SMS is plain. WhatsApp notifications land where your customers already are, with a 90%+ open rate, which is why order updates, reminders, and alerts increasingly run on the WhatsApp Notification API.
What is the WhatsApp Notification API?
It's the official WhatsApp Business API used to send automated, system-triggered messages, an order ships, a payment clears, an appointment is tomorrow. Your app calls the API (or Zenziva's dashboard does it for you) and the customer gets a notification on WhatsApp.
What you can send
- Order confirmations and shipping/tracking updates.
- Payment receipts and bill reminders.
- Appointment and schedule reminders.
- Account alerts and security notifications.
- Promotions and re-engagement, to opted-in customers.
Notifications need an approved template
Business-initiated notifications use pre-approved message templates, categorized as Marketing, Utility, or Authentication. Utility (transaction updates) and Authentication (OTP) are the backbone of notifications; the category sets both the rules and the price.
You can only send notifications to customers who agreed to receive them. Capture opt-in at checkout or signup, and honor every STOP.
Getting started with Zenziva
Start small: pick one high-value notification, an order confirmation or an OTP, get that template approved, and wire it to fire from your system. Once one flow runs clean, the rest follow the same pattern.
Official WhatsApp Business API.
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